Create & Inspire

I build products for the people who keep the economy moving: small business owners and entrepreneurs.

My perspective comes from watching my family build and run his own business for 40 years. Seeing what it actually takes to win contracts, keep the lights on, and serve customers gave me deep empathy for small business operators.

Over the last 5+ years at Squarespace (and previously BentoBox and Sabre), I turned that empathy into highly valuable products:
• Led product across email marketing and automations serving millions of entrepreneurs
• Built and launched Squarespace's SMS marketing product from 0 to 1
• Contributed to generative AI initiatives helping business owners create and connect faster

Right now, I'm focused on the intersection of AI, marketing, and small businesses: building lightweight tools with coding agents, and exploring what's next, whether that's taking something of my own all the way or joining an ambitious team solving interesting, hard problems.

If you're building in this space or think we should connect, reach out: hello@gabrielpwilliams.com